Privacy
Policy

We process personal data only as needed to run our website, respond to inquiries, deliver coaching, process payments, and improve our Services. We aim to collect the minimum necessary and keep it only as long as needed.

• Contact & application data: name, email, phone, program interest, goals/message, and any health info you voluntarily share for coaching personalization.
• Account & coaching data: check-in responses, progress photos if you share them, preferences, and communications.
• Transaction data:purchase history and billing details (processed by Stripe/PayPal—we don't store full card numbers).
• Technical data: IP, device, browser, pages viewed, approximate location, and site interactions via cookies/analytics.
• Marketing data: newsletter preferences and interactions with emails, only if you opt in.

Providing data is voluntary, but some fields are required to enroll or contact us. Health-related details are only used to tailor coaching with your explicit consent.

• To respond to inquiries, applications, and support requests;
• To deliver, personalize, and improve coaching programs and digital products;
• To process payments, prevent fraud, and fulfill contractual obligations;
• To send transactional messages and, with consent, newsletters/offers (unsubscribe anytime);
• To analyze site usage and improve content, design, and marketing effectiveness;
• To comply with legal obligations and enforce our Terms.

Where GDPR applies, we rely on:

• Contract — to deliver coaching you purchased;
• Consent — for marketing and optional health details (withdraw anytime);
• Legitimate interests — to secure, improve, and market our Services proportionately;
• Legal obligation — for accounting/tax and compliance.

We don't sell your data. We share it only with trusted service providers who help us operate:

• Payment processors (e.g., Stripe, PayPal) for billing;
• Email/messaging tools for newsletters and check-ins;
• Hosting, analytics, and error-monitoring providers;
• Professional advisers and authorities where legally required.

All processors are bound by contracts to use data only on our instructions and to protect it appropriately.

We use essential cookies for site functionality and, with your consent where required, analytics/marketing cookies (e.g., to understand traffic and measure campaign performance). You can control cookies via your browser settings and any consent banner on the site. Blocking some cookies may affect functionality.

We keep personal data only as long as needed for the purposes above: e.g., coaching records for the duration of your program plus a reasonable follow-up period, transaction records per tax law (often 5–10 years), and marketing data until you unsubscribe or request deletion.

We use technical and organizational measures (encryption, access controls, minimal collection) to protect data. No method is 100% secure, so we encourage you to use strong passwords and keep login details confidential.

As a worldwide online service, data may be processed outside your country (e.g., EU data processed by US-based processors). Where required, we use appropriate safeguards such as Standard Contractual Clauses.

Our Services are not directed to children under 16, and we do not knowingly collect data from them. If you believe a child has provided data, contact us to remove it.

We may update this Policy to reflect changes in processing or law. We will post the updated version with a new “Last updated” date and, for material changes, provide additional notice where required. Please review periodically.